Direct Marketing

This service allows you to get in front of both new , established and growing businesses each month.

New businesses are a good source of work as by definition new often means no accountant. We recognise that the fees are generally smaller and clients are more price sensitive, but lets not lose the foresight that from small acorns and they are a great source for referrels. We always look for the commercial awareness in the client – not where they are today but where they could be in the future.

It is a fact that established businesses are looking for a more proactive service and can often achieve this with the added advantage of lowering their overheads by going to a smaller, more caring accountant. They recognise that in the same way as a new business is looking for a competitively priced accountant, they too can often come away from a larger firm, still receive the same benefits (often more, as we know we all tend to work harder for new clients) and reduce their cost in the process. A win win situation for both you and the client.

We achieve direct marketing by:

Letter Marketing

Still one of the most successful ways of getting your message across to potential clients. We dispatch letters on a monthly basis. This has three definite advantages and will increase appointment opportunities:

Interested businesses will call you direct

Clients will hold onto the letter and call you back if circumstance change

Gives us a great reason to call them back.

Cold calling is unprofessional and soon forgotten with the recipient.

Email Marketing

We will design a professional email on your behalf to include direct links to your website and increase readers participation.

Examples can be found by clicking here.

You choose the type of business you want to target together with the postown area e.g. Training companies in Bristol or say all businesses in Bristol. If we don’t have the email address in our database we will search on your criteria, all part of the service.

Our software has full tracking capabilities. We know who has opened the email, whether they have visited your website and how often. This allows us a targeted approach when following up with a courtesy telephone call.

All email marketing is compliant to the SPAM act with automatic unsubscribe and bounce back facility. This ensures professionalism and peace of mind. A targeted monthly service with no contract ties.

Please feel free to contact us for further information on 01202 526582 or click here to make an enquiry.